Creativity Sells
Millions for issue advocacy are being spent on all sides of the healthcare debate. The ability to separate oneself and message is key to rise above the chatter and get noticed. Online videos have become a tool for all as groups try to get their voice heard. Using humor, sprinkled with sarcasm, and a bit of irony can’t hurt.
In a humorous sketch on funnyordie.com, Will Ferrell and other celebrities do a mock-serious critique on health insurance companies.
A video entitled “Overpaid Celebrities” came out soon after as a response to the Funny or Die spoof.
The group Catholic Vote Action put out another video mocking the Ferrell skit.
