Ads that Make You Go hhhmmm…
July 28th, 2008 by Brian DonahueMOVEON.ORG, never short on creativity, just released this spot about…well…”Hope”…I guess.
Moveon.org definitely creates buzz and conversation about their spots. And they’re never shy on making a splash.  However, this spot, like so many, fails to convey a succinct message. Unlike Moveon’s Alex spot, which hammered home a strong message about McCain and his position on Iraq, this spot appears to do nothing except to simply be creative for the sake of creativity.
In the political theater, creativity as an ends is not enough. Unless the objective is to simply make a splash, pure creativity rarely justifies political ad dollars.
Politics is about persuasion and action. Political advertising serves a very important role in the context of American politics. It allows individuals and organizations the power to use speech to provide context and perspective for voters to make educated choices. The best vehicles for this speech do two very important things: 1. display truth 2. effectively get a point across that affects a voter’s decision. Â
Moveon.org’s Hope: It Could Happen To You, doesn’t do anything other than create humor and appeal to the younger set. If helping Obama is their objective, then this weapon hardly accomplishes this. If it’s to be creative – then this ad is perfect.
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